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6 Stats That Show Why to Focus on Inbound Marketing

6 Stats That Show Why to Focus on Inbound Marketing

Inbound Marketing is attraction marketing in the sense that prospects are willingly drawn into deeper relationship with a company with compelling content (hence, its other name, "Content Marketing").

For example, Sharon begins researching how to build a custom pool with Google and finds articles about the stages of pool building on a custom pool builder's blog. She feels more trust for the organization that has empowered her to be a smarter consumer with this information and offers her email address for an email newsletter from the company in exchange for downloading a comprehensive free report about questions to ask of a custom pool builder.

Now, with her permission, the company can "drip market" to her with the newsletter which is filled with more empowering content as well as a gentle call to action so, when she is ready, they are positioned as the obvious choice for a pool.

Conversely, Outbound Marketing is when an organization seeks out prospects to engage, such as when salespeople call on cold prospects or a TV ad is inserted within the programming a prospect had chosen.

Technology has disrupted the old game of Outbound Marketing. It's harder to catch prospects by phone when they all have cell phones with caller ID. Interruptions of media no longer need to be tolerated when alternatives are a click away on the internet, where much of media consumption has migrated.

However, where technology has made Outbound Marketing less relevant (but still usually necessary), the internet has made Inbound Marketing more effective, largely because it very cost efficient when the system is set up correctly.

Some Statistics that support Inbound Marketing:

  • A survey found that 81% of organizations that primarily conduct inbound marketing report they feel their marketing is effective, compared to only 18% of organizations that primarily conduct outbound marketing. Source: Hubspot

  • Inbound marketing costs 62% less per lead than traditional outbound marketing. Source: Mashable

  • Per dollar, content marketing produces 3 times more leads: Source: Eloqua

  • 54% more leads are generated by inbound than by outbound. Source: HubSpot

  • The average cost for one outbound marketing lead is around $332 compared to the significantly lower $134 cost of an inbound lead. Source: ImpactBND

  • 78% of CMOs think custom content is the future of marketing. Source: Demand Metrics

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6 Stats That Show Why to Focus on Inbound Marketing
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