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Content Marketing

Content Marketing

Have you noticed how some copy seems to draw in customers like a magnet? If so, you're not alone: many companies sell the wrong way for a given stage of the sales cycle and choke the flow of leads. Instead, we open a steady flow of leads with staged gateways that nurture prospect relationships with content appropriate for every stage.

The game is to create a converging circles system of lead acquisition so your company becomes well positioned to prospects before they reach the buying stage. Then when they do, you're the natural choice.

We see it as our job to create content for clients that extends the funnel farther out and reaches a broader audience that we migrate, step-by-step, to becoming customers that engage, refer, and repeat purchase.

We see the 3 main jobs of content as R.I.P: Readability, Indexing, and Persuasiveness

Readability: We make sure that the content is easy to understand so your target prospect actually reads it and sees your company as a credible authority.

Indexing: We help you get more search engine traffic by staying on top of changes in search algorithms and doing thorough research so we can offer the best answers to the questions your prospects ask.

Persuasiveness: We convert prospects to loyal, ongoing customers with language patterns that create credibility and engagement.

Great content should educate, empower, and position. It should broader the circles of awareness of your company. Use our web form to set up a free consultation and we will be happy to show you how this can work for your company.
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Content Marketing
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Fully Integrated Internet Marketing Programs
Website Design & Development
Search Engine Optimization aka SEO
Social Media Marketing
Reputation Management
Content Marketing: Blogging, Email, etc
Custom Apps and Software Development
     
  The e-Merg Experience Marketing program  
     
  There are three angles to the e-Merg Program:

1. An Aligned Team
2. The Customer Adventure
3. Properly Structured e-Media

These three components, put together properly with the right structure and intent, create a virtuous circle of positive customer stories feeding into new business.
 
   
 
 
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Charleston SC
866.545.8530